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A set of three colored blocks, in the same aspect as children's letter blocks, in red, green, and blue. The text 'ABC for Health™ Est. 1994' sits to the right of the logo.


About Us

Advocacy & Benefits Counseling for Health, Inc. (ABC for Health) is a Wisconsin-based, nonprofit public interest law firm dedicated to linking low-income, health disparity individuals, children, and families, particularly those with special health care needs or who are at risk, to health care benefits and services.


Important Update Regarding Client Services

ABC for Health, Inc. is currently transitioning its organizational focus. At this time, ABC for Health is not accepting new clients. We have paused all direct client services, case evaluations, and intakes. If you need assistance, please consider contacting the following community referrals:

  • For help with Medicaid and health insurance enrollment and services, call Covering Wisconsin at (877) 942‑6837;
  • For information on local resources, long-term care, or disability benefits, call your local Aging and Disability Resource Center at (844) 947‑2372;
  • For low-income individuals seeking civil legal aid or help with public benefits including appeals, call Legal Action of Wisconsin at (855) 947‑2529.


A Strategic Update From ABC for Health

For many years, we have been honored to assist individuals and families navigating complex health coverage systems and medical billing barriers. At this time, our leadership and board are shifting all active capacity toward internal strategic and succession planning.

While our direct client lines are paused, we continue to value systemic, long-term advocacy that fights against health care disparities and medical bias across Wisconsin. We are using this planning period to strengthen our institutional frameworks so we can best serve the long-term infrastructure of health care financing advocacy.


Partner Organizations

Our specialized subsidiaries remain committed to their structural missions:

The logo for ABC for Rural Health, depicting rolling hills and a sun with a pulse line.

Focused on health coverage advocacy for Wisconsin's rural communities.

The logo for HealthWatch Wisconsin, a red silhouette of Wisconsin with a pulse line sit beside the text.

Promoting structural access to healthcare and coverage through education, training, outreach, Coalition building, and policy oversight.

The logo for My Coverage Plan, 3 dots in red, green, and blue, encircle a large yellow circle with a pulse line.

Pioneering “Precision Patient Advocacy” and health benefits technology infrastructures and tools.