ABC for Health, Inc.
Bobby is the founder and Executive Director of ABC for Health, Inc. and My Coverage Plan, Inc. A 1987 graduate of the University of Wisconsin Law School, Bobby began his law career at the Center for Public Representation. In 1994, Bobby founded ABC, which continues to connect children and families with health care benefits through advocacy and benefits counseling. Bobby has extensive experience representing clients with access to health care and coverage issues, particularly health insurance claim denials. From 1993 to 2001, Bobby co-chaired the American Public Health Association Maternal and Child Health Section committee on Children with Special Health Care Needs, and in 1998 he helped found the Public Interest Law Section of the State Bar of Wisconsin. Bobby was recognized as one of the top lawyers in Dane County in 2001 and 2003. In 2005 he helped initiate HealthWatch Wisconsin, a statewide membership organization to promote better access to health care and coverage, and in 2010 he founded a new subsidiary organization, My Coverage Plan Inc, an innovative new technology firm to help providers and consumers connect to and maximize all available health care coverage. Bobby is also the project director and principal investigator on numerous state, federal, and private foundation grants.
Rich LavigneManaging Attorney
Rich Lavigne is a managing attorney for ABC for Health. Rich received his undergraduate degree in Biology from Northland College and worked in fields including environmental chemistry, craft brewing, land surveying and wetland restoration prior to attending law school. He earned his law degree at the University of Wisconsin and worked as an intern for ABC for Health throughout law school. After graduation, he spent five years in a diverse private practice that included family law, criminal defense, real estate, probate administration, business consulting, general civil litigation, appellate practice and freelance legal writing and editing. Prior to returning to Madison and ABC for Health, Rich served on various boards and committees for the City of Ashland, Wisconsin and co-founded the non-profit Agriculture & Energy Resource Center. Rich provides direct legal advocacy and representation to clients along with general program support, writing and editing services and development assistance.
Polly ShoemakerStaff Attorney
Polly, seen here with guest pup Macey, is a Staff Attorney at ABC for Health. Polly is a 2015 graduate of the University of Wisconsin Law School, where she received the V. Russell Whitesel Award for Excellence for her work in the Government & Legislative Clinic and the Katherine Held Memorial Award for her contributions to the Wisconsin Journal of Law, Gender & Society. She has been a legal intern for the Dane County Corporation Counsel, the Wisconsin Government Accountability Board, and End Domestic Abuse Wisconsin. Prior to law school, Polly worked in local government education with UW-Extension’s Local Government Center and also worked for Epic as a healthcare IT proposal writer. Polly has undergraduate degrees in Music and Classics from Lawrence University and is an active musician with the Middleton Community Orchestra and Four Seasons Theatre in Madison.
Ryan StasellExecutive Assistant
Ryan is an Executive Assistant at ABC for Health, Inc.; he specializes in management, administration, graphic design, and videography. Before coming to work for ABC, he worked as an associate producer at an independent film studio where he helped write, film, and edit a number of documentaries and short films. Prior to that, he worked at an advertising agency where he wrote copy and designed graphics—some that found their way into the Chicago Tribune and Los Angeles Times. In 2014, he graduated from North Central College almost cum laude (if it weren’t for his interest in physics, advanced Chinese, and Netflix) with a Bachelor’s degree in Convergent Media. In his free time he writes, acts, and manages his own YouTube channel.
Pa Done YangAdministrative Assistant
Pa Done is an Administrative Assistant at ABC for Health. She graduated from UW-Madison in 2016 where she studied International Studies as well as Global Health and Asian American studies. She has worked with the UW-Madison Office of Admissions and Recruitment, the Center for Academic Excellence, and the PEOPLE Program. During her time at UW, she co-founded the Southeast Asian Dance organization (SEADO) and served in leadership positions in the Asian American Student Union (AASU). In her free time, she likes to read, draw, and spend time outdoors such as biking and hiking.
Ali GrimesHealth Benefits Advocate
Ali is a Health Benefits Assistant at ABC for Health. She’s a 2016 graduate of the University of Wisconsin-Madison, where she studied Community and Nonprofit Leadership as well as Criminal Justice. In her time at UW she held several jobs and worked with a wide range of nonprofit organizations, including End Abuse WI, the Milwaukee Rescue Mission, and Shelter from the Storm. A huge fan of music, Ali spent three years writing and editing for Emmie, UW’s student-run music magazine. She’s very active and enjoys travel, bicycling, kayaking, and generally any other form of outdoor adventure.
Sarah BrandtHealth Benefits Advocate Assistant
Sarah is a Health Benefits Assistant at ABC for Health. She is a 2017 graduate of the University of Wisconsin-Madison where she studied Rehabilitation Psychology as well as Studio Art. During her time at UW, she had the opportunity to intern at the Madison West High School Transition Program, Gio’s Garden, and the UW-Madison Office for Equity and Diversity Disability Employment Program. She also spent three years working for University Housing-Desk Services. Her favorite employment experience during her college career was working two summers at Wisconsin Badger Camp, a residential summer camp for individuals three and up with developmental disabilities. In her free time, Sarah enjoys making sculptures out of wood, refurbishing furniture, traveling and spending time on the Wisconsin lakes.
ABC for Rural Health, Inc.
Patty joins ABC for Rural Health after working for five years as the Supervisor of Patient Advocates / Collectors for a local community hospital. There she assisted with patient billing, express enrollment of pregnant women and children, presumptive disability, and charity care. She was a Certified Application Counselor for the Federal Marketplace Open Enrollment in 2013 and 2014.
My Coverage Plan, Inc.
Todd is the Lead Senior Application Developer for ABC for Health, Inc. and My Coverage Plan, Inc. He learned Classical Latin and Attic Greek at Florida State University, and graduated magna cum laude with a B.A. in Classical Civilizations in 2000. Throughout college he studied Computer Science and maintained employment as a programmer, having discovered even more passion for new things than for old. He has written production software in 16 general-purpose programming languages for a diverse portfolio of companies that includes GlaxoSmithKlein, Wachovia, and WorldCom. At My Coverage Plan, Inc., he works with a team to strategize, design, and develop applications and tools for the company's emerging product ladder. An avid open-source developer and unapologetic fantasist, he exhausts the small remainder of his excess time on ambitious acts of worldbuilding, language construction, and storytelling.
Richard is a Senior Application Developer for ABC for Health, Inc. and My Coverage Plan, Inc. Richard received a Bachelor’s degree in Classical Civilizations from Florida State University, a Bachelors degree in Mathematics with a minor in Physics from the University of South Florida, and a Masters degree in Mathematics from Cleveland State University. Richard’s professional career includes a mix of insurance claims adjustment, data analytics, and software development. When is he not developing software for My Coverage Plan, Richard spends his time biking, working on open-source technologies, and moonlighting as a PADI Dive Master.
Taylor Smith is a web developer for ABC for Health, Inc. and My Coverage Plan, Inc., where he specializes in interface design and user experience. Taylor received a B.A. in Mathematics from Arizona State University and completed post-bacc work in both linguistics and computer science. His professional background ranges from documentation of endangered languages to choral music arrangement to tech consulting for arts-centric startups. When not building the face of MCP’s applications, Taylor enjoys a number of creative hobbies including music, writing, and photography, and harbors a minor obsession with board games.