Staff Directory
ABC for Health, Inc.

Bobby Peterson

  • Executive Director
  • (608) 261-6939 ext. 201
  • Email Bobby

Bobby is the founder and Executive Director of ABC for Health, Inc. and My Coverage Plan, Inc. A 1987 graduate of the University of Wisconsin Law School, Bobby began his law career at the Center for Public Representation. In 1994, Bobby founded ABC, which continues to connect children and families with health care benefits through advocacy and benefits counseling. Bobby has extensive experience representing clients with access to health care and coverage issues, particularly health insurance claim denials. From 1993 to 2001, Bobby co-chaired the American Public Health Association Maternal and Child Health Section committee on Children with Special Health Care Needs, and in 1998 he helped found the Public Interest Law Section of the State Bar of Wisconsin. Bobby was recognized as one of the top lawyers in Dane County in 2001 and 2003. In 2005 he helped initiate HealthWatch Wisconsin, a statewide membership organization to promote better access to health care and coverage, and in 2010 he founded a new subsidiary organization, My Coverage Plan Inc, an innovative new technology firm to help providers and consumers connect to and maximize all available health care coverage. Bobby is also the project director and principal investigator on numerous state, federal, and private foundation grants.

Anna Kaminskianna

  • Health Benefits Counselor Manager
  • 608) 261-6939 ext. 216
  • Email Anna

Anna Kaminski is a Bilingual Health Benefits Counselor at ABC for Health. Anna meets with patients under provider contracts and engages in direct patient advocacy on behalf of the clients by negotiating with federal, state and private insurance institutions and helping them to navigate the complicated healthcare system. Anna holds a Bachelor’s degree in International Affairs from Northeastern University in Boston with minors in Latin American Studies and History. Before returning to Madison, her hometown, and joining ABC for Health Anna worked with primarily Spanish-speaking clients as a Public Benefits Specialist at Instituto del Progreso Latino in Chicago and before that as an Employment Specialist in the Washington DC area at CASA de Maryland.

Anne Kunze

Health Benefits Advocate

Anne Kunze is a Bilingual Health Benefits Advocate at ABC for Health. She is an Indiana University graduate with a Bachelor of Arts in Gender Studies. During her college career, Anne was a scholarship athlete, a part-time police officer, and study-abroad student in Spain and the Dominican Republic. Before moving to Madison, Anne worked as a case manager at the Primo Center for Women and Children in Chicago, Illinois. As a Health Benefits Advocate at ABC, Anne provides direct services for underserved, minority, or low-income patients across the spectrum of public and private health coverage programs as they work to optimize health coverage options and identify community resources.

Megan McVenes

megHealth Benefits Advocate

Megan is a Health Benefits Assistant with ABC for Health Inc. She graduated in 2016 from UW-Madison where she studied Human Development and Family Studies as well as Global Health.  She has worked with multiple non-profits in the Madison area including being an Environmental Health Advocate with Physicians for Social Responsibility and The Wisconsin Environmental Health Network as well as helping coordinate events to finish the fight against cancer with The American Cancer Society.  She also spent three years working with UW Colleges in their helpdesk support team to increase their admissions and enrollment efforts.  In her free time she can be found wearing Crimson Red while cheering on the Badgers as well as working at The Great Dane downtown teaching people the true beauty of Shakesbeer.

Sarah Brandt

Health Benefits Advocate

Sarah is a Health Benefits Advocate at ABC for Health. She is a 2017 graduate of the University of Wisconsin-Madison where she studied Rehabilitation Psychology as well as Studio Art. During her time at UW, she had the opportunity to intern at the Madison West High School Transition Program, Gio’s Garden, and the UW-Madison Office for Equity and Diversity Disability Employment Program. She also spent three years working for University Housing-Desk Services. Her favorite employment experience during her college career was working two summers at Wisconsin Badger Camp, a residential summer camp for individuals three and up with developmental disabilities. In her free time, Sarah enjoys making sculptures out of wood, refurbishing furniture, traveling and spending time on the Wisconsin lakes.

Julia Walsh

Legal Intern

Julia Walsh is a second year law student at the UW Law School. She first joined ABC as a legal intern in summer 2017 as an Equal Justice America Fellow, working alongside advocates and attorneys meeting directly with families to help them access health care and coverage. Julia was very involved on our Birth Cost Recovery Team – an internal working group of staff, volunteers, and students. Thanks to her efforts working on Birth Cost Recovery, Julia was recognized as one of Community Shares of WI’s "Backyard Heroes" for January 2018. Julia graduated from the Univ. of Michigan in 2015 where she studied English and Spanish. She worked for the Univ. of Michigan Medical School’s Faculty Development Program for a year before starting at the UW Law School in the Fall of 2016, where she is a WI Law Review Associate, serves as the Events Chair for the Sports and Entertainment Law Society, and is a member of the UW Women’s Club Volleyball team.

Brynne McBride  

Brynne is the Chief Operating Officer of ABC for Health, Inc. She engages in direct legal advocacy and litigation on behalf of clients, drafts and manages contracts, and negotiates with federal, state, and private benefits and insurance institutions. She oversees ABC for Health’s growing HealthWatch Wisconsin project and is a frequent commentator on the HealthWatch WatchDog. She serves as the agency’s representative on community boards, including Community Shares of Wisconsin, the Wisconsin Democracy Campaign, and the State Bar of Wisconsin's Public Interest Law Section. She was recently recognized by the State Bar of Wisconsin as "Lawyer Demonstrating Exemplary Commitment to Community." Brynne received her J.D. from the University of Iowa College of Law and her undergraduate degrees from Bryn Mawr College.

Kenton Zink

Health Benefits Counselor Manager

Kenton is a Bilingual Health Benefits Counselor Manager with ABC for Health, Inc. Kenton conducts interviews and provides counseling services to patients under provider contracts, engages in direct patient advocacy on behalf of clients, and negotiates with federal, state and private benefits and insurance institutions. Kenton contributes strong experience in working with families on health care and other issues, robust knowledge of program and policies, and technical skills in case management and training. Before joining ABC, Kenton worked for Physicians Plus Insurance Corporation and for a Community Health Center and Migrant health facility as a medical assistant and interpreter. Kenton has a Bachelor's degree in Business Administration and Spanish from the University of Wisconsin-Eau Claire.

Polly Shoemaker

Staff Attorney

Polly, seen here with guest pup Macey, is a Staff Attorney at ABC for Health. Polly is a 2015 graduate of the University of Wisconsin Law School, where she received the V. Russell Whitesel Award for Excellence for her work in the Government & Legislative Clinic and the Katherine Held Memorial Award for her contributions to the Wisconsin Journal of Law, Gender & Society. She has been a legal intern for the Dane County Corporation Counsel, the Wisconsin Government Accountability Board, and End Domestic Abuse Wisconsin. Prior to law school, Polly worked in local government education with UW-Extension’s Local Government Center and also worked for Epic as a healthcare IT proposal writer. Polly has undergraduate degrees in Music and Classics from Lawrence University and is an active musician with the Middleton Community Orchestra and Four Seasons Theatre in Madison.

Ryan Stasell

Executive Assistant

Ryan is an Executive Assistant at ABC for Health, Inc.; he specializes in management, administration, graphic design, and videography. Before coming to work for ABC, he worked as an associate producer at an independent film studio where he helped write, film, and edit a number of documentaries and short films. Prior to that, he worked at an advertising agency where he wrote copy and designed graphics—some that found their way into the Chicago Tribune and Los Angeles Times. He graduated from North Central College--almost cum laude (if it weren’t for his interest in physics, advanced Mandarin, and Netflix)--with a Bachelor’s degree in Convergent Media. Outside of office hours, Ryan spends his time as a writer, gamer, and shiba inu enthusiast.

Pa Done Yang

Administrative Assistant

Pa Done is an Administrative Assistant at ABC for Health. She graduated from UW-Madison in 2016 where she studied International Studies as well as Global Health and Asian American studies. She has worked with the UW-Madison Office of Admissions and Recruitment, the Center for Academic Excellence, and the PEOPLE Program. During her time at UW, she co-founded the Southeast Asian Dance organization (SEADO) and served in leadership positions in the Asian American Student Union (AASU). In her free time, she likes to read, draw, and spend time outdoors such as biking and hiking.

Elena Espana-Regan

Bilingual Health Benefits Assistant

Elena completed her Master’s Degree coursework for Gender and Women’s Studies at UW-Madison in May of 2017, where she was a Teacher’s Assistant for GWS 103: Women and their Bodies in Health and Disease. She joins the ABC for Health Team as Bilingual Health Benefits Assistant, where she hopes to put her passion for working to reduce the incidence and impact of health disparities to good use. Elena grew up in Madrid, Spain, and lived there until she moved to St Paul, Minnesota (where her mother is from), to finish her BA in History at the University of St Thomas. While at UST, she worked in Residence Life and also earned minors in English and American Cultural studies.  Elena has a background in education, community organizing, youth leadership and Sexual Assault/Intimate Partner Violence prevention efforts. She has been a volunteer with the UNIDOS against Domestic Violence Helpline since July of 2017. If you let her, Elena will talk incessantly about the amazing opportunities being bilingual and bicultural have granted her, how she experiences language as a fundamental part of her identity, and how the two things she misses most about Spain are the Sun and the food. And the architecture. And the art museums. And her family and friends, of course.

ABC for Rural Health, Inc.

Mike Rust   


Mike is the Chief Operating Officer of ABC for Rural Health in Balsam Lake, WI. Mike is a Health Benefits Counselor and a pioneer in developing the concept and practice of health benefits counseling. Through his investigative efforts, he uncovered widespread misapplication of the Medicaid Deductible Feature, the Family Fiscal Unit determination process, and birth cost recovery systems. He has written a health care competency model and curriculum for Wisconsin's public health workforce, and he continues to work with health care providers and public health offices across Wisconsin to promote clinic, hospital, and agency-based health benefits counseling. Over the past two years, Mike has focused his advocacy efforts on access to mental health and substance use treatment services; while also continuing to work on issues related to HealthCheck (EPSDT), Birth Cost Recovery, and the development of training and technology to support benefits counseling work at clinics, hospitals, and health departments.

Patty Turner

photo of patty turner

Patty is a Health Benefits Advocate at ABC for Rural Health, working closely with the Polk County Health Department and Health and Human Services. Patty joined ABC after working for five years as the Supervisor of Patient Advocates for a local community hospital where she assisted with patient support, express enrollment of pregnant women and children, presumptive disability, and charity care. She was a Certified Application Counselor for the Federal Marketplace Open Enrollment and partners on the ABC for Health portion of the CHIPRA grant—a project to connect children to health coverage in northern and western Wisconsin.


My Coverage Plan, Inc.

Todd Smith

  • Senior Application Developer
  • (608) 261-6939 ext. 211
  • Email Todd

Todd is the Lead Senior Application Developer for ABC for Health, Inc. and My Coverage Plan, Inc. He learned Classical Latin and Attic Greek at Florida State University, and graduated magna cum laude with a B.A. in Classical Civilizations in 2000. Throughout college he studied Computer Science and maintained employment as a programmer, having discovered even more passion for new things than for old. He has written production software in 16 general-purpose programming languages for a diverse portfolio of companies that includes GlaxoSmithKlein, Wachovia, and WorldCom. At My Coverage Plan, Inc., he works with a team to strategize, design, and develop applications and tools for the company's emerging product ladder. An avid open-source developer and unapologetic fantasist, he exhausts the small remainder of his excess time on ambitious acts of worldbuilding, language construction, and storytelling.

Richard Arriaga

Rich A
  • Senior Application Developer
  • (608) 261-6939 ext. 202
  • Email Richard

Richard is a Senior Application Developer for ABC for Health, Inc. and My Coverage Plan, Inc. Richard received a Bachelor’s degree in Classical Civilizations from Florida State University, a Bachelors degree in Mathematics with a minor in Physics from the University of South Florida, and a Masters degree in Mathematics from Cleveland State University. Richard’s professional career includes a mix of insurance claims adjustment, data analytics, and software development. When is he not developing software for My Coverage Plan, Richard spends his time biking, working on open-source technologies, and moonlighting as a PADI Dive Master.

Taylor Smith


Taylor Smith is a web developer for ABC for Health, Inc. and My Coverage Plan, Inc., where he specializes in interface design and user experience. Taylor received a B.A. in Mathematics from Arizona State University and completed post-bacc work in both linguistics and computer science. His professional background ranges from documentation of endangered languages to choral music arrangement to tech consulting for arts-centric startups. When not building the face of MCP’s applications, Taylor enjoys a number of creative hobbies including music, writing, and photography, and harbors a minor obsession with board games.