Staff Directory

Bobby Peterson

Bobby is the founder and Executive Director of ABC for Health, Inc. and My Coverage Plan, Inc. A 1987 graduate of the University of Wisconsin Law School, Bobby began his law career at the Center for Public Representation. In 1994, Bobby founded ABC, which continues to connect children and families with health care benefits through advocacy and benefits counseling. Bobby has extensive experience representing clients with access to health care and coverage issues, particularly health insurance claim denials. In 1998 he helped found the Public Interest Law Section of the State Bar of Wisconsin. In 2011, Bobby was recognized by the State Bar Public Interest Law Section with the Dan Tuchsherer Lifetime achievement award. In 2005 he helped initiate HealthWatch Wisconsin, a statewide outreach, education, and advocacy organization that promotes better access to health care and coverage. In 2010, he founded a new subsidiary organization, My Coverage Plan Inc, an innovative new technology firm to help providers and consumers connect to and maximize all available health care coverage. Bobby loves to travel and to explore new places. He enjoys a good craft beer, food from the grill and a strong cup of black coffee in the morning.

Melissa Havermann

Melissa is a Health Benefits Counselor/Legal Advocate at ABC for Health. She earned a Bachelor's Degree in Elementary Education from Southeast Missouri State University in 2012 and is currently completing a Graduate Certificate in Paralegal Studies through Webster University. Before joining ABC, Melissa spent nine years teaching a beautifully diverse array of children. Through this experience she saw firsthand how limited access to health care and basic needs affects the lives of so many children and families. She is elated to have the opportunity to help Wisconsinites find the coverage they need to access crucial care. In her free time Melissa loves playing with her preschool aged daughter, taking her dog for long walks and watching bad sci-fi movies.

Dani Wetter

Dani is a Health Benefits Counselor at ABC for Health. She studied law at Loyola University Chicago and earned her Bachelor of Science degree in Political Science and Environmental Studies from the University of Wisconsin-Madison. After undergrad, Dani completed a year of service with AmeriCorps at Community Connections Free Clinic in Dodgeville, WI. At ABC, she interviews clients navigating health care coverage options and researches topics such as Birth Cost Recovery and telecommunications programs. In her free time, Dani enjoys spending time with friends, reading, writing, listening to music, and cuddling with her cats, Mr. Bingley and Mr. Darcy.

German Gonzalez

German is a Legal Advocate at ABC for Health. He is a rising second year law student at the University of Wisconsin Law School and earned his Bachelor of Interdisciplinary Studies in Asian Studies with a concentration in Japanese Studies and Linguistics from Georgia State University in Atlanta. During the Spring and Summer of 2021, German worked with the University of Wisconsin Population Health Institute’s MATCH group on a public health policy project to help develop a “Just Recovery for Indigenous/American Indian Wisconsin Communities” policy brief. In his free time, German enjoys playing games, archery, swimming, listening to music, and studying languages.

Tim Hennigan

Tim is a Staff Attorney at ABC for Health. He is a recent graduate of the University of Wisconsin Law School. He is a big fan of pad thai, dark beer, and cashews. When not working, Tim might be found running his top-notch D&D campaign, playing guitar, or at the gym – he’s lost 70 lbs in the past year and is looking better than ever! Tim is very excited to work at ABC for Health because it offers an all-too-rare chance for him to use his legal prowess for good.

Henry Barford

Henry is a Health Benefits Advocate at ABC for Health. He graduated from UW-Madison in 2021 with a bachelor’s degree in Linguistics and Philosophy, completing a senior thesis on the historical development of Legal English. He is also a proud member of the Madison Area DSA. In his free time, Henry enjoys playing guitar with his band, Grilled Bricks, writing, cooking, and exploring Dane County by bike.

Seth Grabow

Seth is a Health Benefits Advocate at ABC for Health. In December of 2022, he graduated from UW-Madison with a bachelor’s degree in Political Science and History-with an emphasis on American history. During the summer of 2022, Seth worked for the Wisconsin Historical Society documenting the history of the Wisconsin School for the Deaf, located in his hometown of Delavan, Wisconsin. He is thrilled to help clients navigate the complicated heathcare space, pursuing the best possible outcome for themselves and their families. When he is not working on behalf of Wisconsinites, Seth enjoys, playing basketball with friends, reading any history book he can get his hands on, and walking his dog, Appa.

Sabrina Dornan

Sabrina is a current student at the University of Wisconsin Law School. In 2021, she received her Bachelor's degree from UW-Madison where she studied psychology, Spanish, Latinx studies, and criminal justice. Sabrina has experience working with many underrepresented populations, including low-income and immigrant communities. She has previously worked to assist individuals facing eviction and immigrant children seeking legal status. She looks forward to expanding her service to these communities by helping individuals access affordable healthcare coverage in Wisconsin. In her free time, Sabrina enjoys spending time outside, trying new restaurants and coffee shops, and spending time with family and friends.

Noemi Reyes

Noemi ("No-emmy") is a second-year law student at the University of Wisconsin Madison. Before going to law school, Noemi received her B.S. and M.S. in Family, Youth, and Community Sciences from the University of Florida. She also worked for three years implementing a grant from the Department of Justice to prevent and respond to dating and sexual violence on a college campus. In her free time, Noemi enjoys spending time with her three-legged dog, Nemo, and cooking Mexican cuisine. She is excited to learn from the team at ABC for Health and understand how she can support families and individuals seeking affordable healthcare coverage.

Brynne McBride

Brynne is the Chief Operating Officer for ABC for Health Inc., where she has provided program and grants management, financial operation, and legal services support services since 2007. Brynne helps translate the agency’s direct client work into education, training, and policy recommendations, contributing to HealthWatch Wisconsin, Inc. Before ABC, Brynne worked as an attorney for Wisconsin Judicare, a Legal Services Corporation office in northern Wisconsin. She received a law degree from the University of Iowa College of Law and degrees in Chemistry and Political Science from Bryn Mawr College. Brynne and her husband live in Madison, but spend most weekends on their organic farm in rural Jefferson where she gardens, cans fruits and vegetables, and sips coffee while enjoying views from the old porch swing.

Samantha "Mana" Kleiser

Mana is a Health Benefits Consultant at ABC for Health. She received her Bachelor’s Degree in African Cultural Studies from UW-Madison in December of 2018. During her time there, she had the opportunity to study abroad in Fes, Morocco where she was able to focus on speaking Arabic and researched public health systems (and their problems) of Morocco. Mana is excited to use this position to help low income individuals with their access to affordable health care. In her free time, Mana enjoys camping, rock climbing, spending time with family and friends, and of course, the occasional Netflix binge.

Nick Grobarchik

Nick is a Bilingual Health Benefits Advocate at ABC for Health. He graduated from UW-Madison in 2014 with a Bachelor's Degree in Political Science, History, and Spanish. Before joining ABC he worked at Epic Systems in Verona and J.J. Keller in Neenah. He grew up in Green Bay, WI and worked at the Green Bay Packers Pro Shop in high school. Nick has experience navigating the healthcare insurance system after dealing with his own medical crisis throughout 2022. He looks forward to helping Wisconsin families and endeavors to spread the relief he felt after receiving affordable healthcare coverage. Nick enjoys reading, all things nerdy, playing trombone, and watching Wisconsin sports. Go Pack Go and On, Wisconsin!

Sarah Katzman

Sarah is a Bilingual Health Benefits Assistant at ABC for Health. She graduated in 2012 from UW-Madison with a Bachelor of Arts Degree in Spanish and a Certificate in Dance. Although her educational background is not in human services, she has always been drawn to this field because she is passionate about supporting people in their journey to personal wellness. She has worked in a variety of settings, providing services related to volunteer coordination, case management, advocacy, and administrative support. Prior to working at ABC, Sarah had the privilege of serving at the following Madison organizations: Goodman Community Center, Just Dane (formerly MUM), DAIS, Focus Counseling, Access to Independence, and WI Alliance for Infant Mental Health. She is thrilled to join forces with ABC in the fight for health equity and social justice here in Wisconsin! In her spare time, Sarah enjoys dancing, hanging out with friends, and eating delicious takeout.

Faith Fuller

Faith is a Health Benefits Assistant at ABC for Health. She received a B.S. from U.W. Madison in Theatre and Psychology and an M.A. in Musical Theatre from NYU. In her free time, She enjoys playing D&D, baking, and spending time with her husband and their cat.

ABC for Rural Health, Inc.

Mike Rust

Chief Operating Officer - (608)358-0028

Mike is the Chief Operating Officer of ABC for Rural Health in Balsam Lake, WI.
Mike is a Health Benefits Counselor and a pioneer in developing the concept and practice of health benefits counseling. Through his investigative efforts, he uncovered widespread misapplication of the Medicaid Deductible Feature, the Family Fiscal Unit determination process, and birth cost recovery systems. He has written a health care competency model and curriculum for Wisconsin's public health workforce, and he continues to work with health care providers and public health offices across Wisconsin to promote clinic, hospital, and agency-based health benefits counseling. Over the past two years, Mike has focused his advocacy efforts on access to mental health and substance use treatment services; while also continuing to work on issues related to HealthCheck (EPSDT), Birth Cost Recovery, and the development of training and technology to support benefits counseling work at clinics, hospitals, and health departments.

My Coverage Plan, Inc.

Taylor Smith

Taylor Smith is a web developer consultant for ABC for Health, Inc. and My Coverage Plan, Inc., where he specializes in interface design and user experience. Taylor received a B.A. in Mathematics from Arizona State University and completed post-bacc work in both linguistics and computer science. His professional background ranges from documentation of endangered languages to choral music arrangement to tech consulting for arts-centric startups. When not building the face of MCP’s applications, Taylor enjoys a number of creative hobbies including music, writing, and photography, and harbors a minor obsession with board games.